Acting is hard but many will say the business side can be harder.
Actors have a hard time knowing how to get an agent and how to get in front of casting director, but once they do… then the question becomes: how do you stay in touch with industry professionals? Do you email them? Send postcards? How often? It’s important to first know where you fit in the industry. Knowing first your type or your “branding” will help you nail down which casting offices you want to hone in on. Is there a specific Broadway production or TV show that you’re perfect for? Find out who manages casting of that Broadway production or TV show and then find out when that casting office is offering a class. Right now during the pandemic, casting is offering classes virtually all the time. This is your chance to get to know these specific casting directors so you can start making connections toward your dream roles. After you’ve taken a class with this casting director or office, it’s important to maintain and invest in these relationships. In the class, they may mention how they like to keep in touch: pay close attention to this information because every casting director is different! Some will say they love when you send them monthly postcards; some hate snail mail. They may even provide their email address in the class: great! The most important tip for keeping in touch? Consistency. Don’t make the mistake of letting years go by before you reach out to a casting director. Casting directors see thousands of actors in a year and you want to make sure they remember you. Relationship-building leads to success. While every casting director is different in the way in which they want to be contacted, so long as you are consistent you will be successful!